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23 March 09:00 - 12:00Ingvar Kamprad Designcentrum

Linda Johansson
Agency Manager Packaging Design

Packaging Design for consumer experience

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Giana Carli Lorenzini
Doktorand, Phd student, MSC @ LTH

Smart design that can ease the opening experience for every user

Giana Lorenzini has an educational background in Visual Design and Communication Sciences. Her previous studies were focused on design management and innovation for consumer packaging, developed through a Master in Production Engineering at the Federal University of Rio Grande do Sul, Brazil. Currently as a PhD student, Giana’s studies are sponsored by the Brazilian government program, Science without Borders. At the Division of Packaging Logistics, she focuses on pharmaceutical packaging design for the elderly.

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Anders Warell
Professor Anders Warell is Director of Research at the Division of Industrial Design, Lund University, Sweden

User experience as a strategic tool

He has extensive experience as a teacher and supervisor in industrial design, innovation and product development at bachelor, master and PhD levels at several universities in Sweden and internationally, including New Zealand, Malaysia and Norway. He has worked with industry as a consultant to employ design as a tool for competitive advantage and in collaborative research projects and international networks for method development and knowledge transfer. Research interests include user-centered design and innovation, design thinking, user experiences, product brand identity, visual design aesthetics, and strategic design.

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Packaging Design Strategies

Warm welcome to the Packbridge design event where we’ll talk about different aspects of design and how it is used as a strategy to enhance the packaging experience. 

Design is a broad definition but we will be focusing on the process and how to think to reach a desired effect. This is why we are inviting a variety of speakers mainly represented from different aspects of the packaging value chain. This is to understand the process, stakeholder and complexity of a packaging design. 

It is hard to find a place, better suited for an event like this, then the (now late founder of IKEA) Ingvar Kampard Designcentrum in Lund. And where the Packaging Logistics faculty also is located, a close partner to Packbridge. 

All you need to know

Our aim is to create events and activities that puts you and your needs in the centre. You, as a participant to our events or if you are creating activities together with us. 

The event will take place at the Ingvar Kamprad Designcentrum in Lund at the faculty of Packaging and Logistics. 


Start with coffe and light breakfast 


Programe start

  • Introduction 
  • Presentations
  • Sessions 
  • Conclusions


Light  lunch



The programme will be updated continually 

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Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers and innovators.